Privacy Policy

Apex Ascent ("we," "us," or "our") is a business systems and automation company providing CRM setup, workflow automation, website design, SEO services, and security monitoring to businesses. We are based in the United States.

If you have any questions about this Privacy Policy, you can reach us at:

Information you provide directly:

• Name and email address when you book a call or fill out a contact form
• Phone number if provided via SMS opt-in or contact form
• Business name and details shared during strategy calls or onboarding
• Payment information processed securely through third-party processors (we do not store card details)

Information collected automatically:

• IP address and general geographic location
• Browser type and device information
• Pages visited and time spent on our website
• Referring website or source that brought you to our site
• Cookie and tracking data (see Section 6 for details)

We use the information we collect to:

• Schedule and conduct strategy calls and client meetings
• Deliver the services you have purchased from us
• Send service-related communications, updates, and invoices
• Follow up on inquiries you have submitted to us
• Send marketing emails or SMS messages if you have opted in (you may opt out at any time)
• Improve our website, services, and customer experience
• Comply with legal obligations

We only share your information in the following limited circumstances:

• Service providers: We use third-party tools including GoHighLevel (CRM and automation), Stripe (payment processing), Google Workspace (email and calendar), and Zoom or Google Meet (video calls). These providers have their own privacy policies and are contractually required to protect your data.
• Legal requirements: We may disclose your information if required by law, court order, or government authority.
• Business transfers: If Apex Ascent is acquired or merged, your information may be transferred as part of that transaction. We will notify you before this occurs.

We do not share, sell, rent, or trade your phone number or SMS opt-in data with third parties for marketing purposes. This is our absolute policy.

When you provide your phone number and consent to receive SMS messages from Apex Ascent, that information is used solely to send you messages you have requested. Your opt-in data will never be shared with any affiliate, partner, or third party for their own marketing use.

SMS Opt-In Details:

• You opt in to receive SMS messages by submitting the booking form at apex-ascent.com/book-a-call and checking the consent checkbox
• Message types include: appointment confirmations, lead followup, business communications, and service reminders
• Message frequency varies based on your interactions with us — typically 1 to 5 messages per month
• Message and data rates may apply depending on your carrier and plan
• To opt out at any time, reply STOP to any message you receive from us
• For help, reply HELP or contact us at [email protected]

Cookie & Tracking Information: Our website uses cookies and standard web analytics tools to understand how visitors use our site. This includes Google Analytics which collects anonymized data about page visits and user behavior. We do not use tracking cookies to collect personally identifiable information without your consent.

Data Security: We implement industry-standard security measures to protect your personal information including your phone number and contact details. All data is stored on secure, reputable third-party platforms. No method of data transmission is 100% secure and we cannot guarantee absolute security.

Your Rights: You have the right to access, correct, or delete your personal information at any time. You may also opt out of SMS communications at any time by replying STOP. To exercise any of these rights contact us at [email protected].

We retain your personal information for as long as necessary to provide our services and comply with legal obligations.

• Client records are retained for a minimum of 3 years following the end of our engagement
• Marketing contact information is retained until you opt out or request deletion
• Website analytics data is retained for up to 26 months

You may request deletion of your data at any time. We will respond within 30 days.

Our website uses cookies to improve your experience and analyze how our site is used. We use:

• Essential cookies: Required for the website to function. Cannot be disabled.
• Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics). These are anonymized.
• Marketing cookies: Used to track the effectiveness of our advertising if we run paid campaigns.

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information
• Opt-out: Unsubscribe from marketing communications at any time
• Portability: Request your data in a portable format

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

We take data security seriously — it's core to what we do. We implement industry-standard measures including:

• SSL encryption on all website traffic
• Role-based access controls limiting who can access client data
• Secure, reputable third-party platforms for data storage and processing
• Regular security monitoring and credential hygiene practices

No method of transmission over the internet is 100% secure. While we do everything commercially reasonable to protect your data, we cannot guarantee absolute security.

Our services are intended for businesses and adults 18 years of age and older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected such information, we will delete it immediately.

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. For significant changes, we will notify active clients via email. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us: