Terms of Service

These Terms of Service ("Terms") apply to anyone who visits apex-ascent.com ("the Site") or purchases services from Apex Ascent ("we," "us," or "our"). "You" refers to any individual or business entity accessing our site or engaging our services.

By using our site or services, you confirm that you are at least 18 years old and have the authority to enter into a binding agreement on behalf of yourself or your business.

Apex Ascent provides the following services to businesses:

• CRM setup, pipeline configuration, and automation workflow builds
• Website design, landing page, and funnel page creation
• Client onboarding system builds and deployment
• AI-powered assistant setup and integration
• Reporting dashboard configuration
• SEO strategy and Google Business Profile management
• Security monitoring and credential oversight (as an add-on service)
• Ongoing retainer support, maintenance, and monthly update sprints

The specific scope, deliverables, timeline, and pricing for each engagement are defined in a written proposal or service agreement provided to you before work begins. These Terms apply in addition to that agreement.

All work is initiated via a written proposal that outlines the scope, deliverables, timeline, and total investment. Work does not begin until:

• The proposal or service agreement has been signed or accepted by both parties
• The required deposit has been received (see Section 4)

Any work requested beyond the agreed scope — including additional pages, workflows, integrations, or features not specified in the original proposal — is considered out-of-scope and will be quoted separately before work proceeds.

Setup & project fees:

• A deposit of 50% of the total project fee is required before work begins
• The remaining 50% is due upon project completion and before final handoff
• For larger engagements, a milestone-based payment schedule may be agreed upon in writing

Monthly retainer fees:

• Retainer fees are billed monthly in advance on the same date each month
• Payment is due within 7 days of the invoice date
• Retainer services begin on the date your first payment is received

Late payments:

• Invoices unpaid after 14 days may result in a pause of services until payment is received
• Accounts more than 30 days past due may be subject to a late fee of 1.5% per month on the outstanding balance

All payments are processed in USD via our secure payment processor. By providing payment information, you authorize us to charge the agreed amounts.

Specifically:

• Deposits are non-refundable once a project kickoff has occurred or materials have been delivered
• Monthly retainer fees are non-refundable for the current billing period
• If you cancel before a project kickoff occurs and no work has begun, your deposit may be refunded at our discretion, minus any administrative fees incurred

If you are unsatisfied with any deliverable, we encourage you to communicate your concerns immediately. We are committed to revisions within the agreed scope and will work to resolve any issues in good faith.

Your cooperation is essential to the success of any project. You agree to:

• Provide timely access to platforms, accounts, and tools required to complete the work (e.g., GoHighLevel account, domain access, Google Business Profile)
• Provide content, branding assets, and information requested during onboarding within the agreed timeframes
• Designate a single point of contact for project communication and approvals
• Review and provide feedback on deliverables within 5 business days of submission
• Ensure your business and its operations comply with all applicable laws

Your content: Any content, branding, logos, or materials you provide to us remain your intellectual property. You grant us a limited license to use them solely for the purpose of completing your project.

Deliverables: Upon receipt of full payment, all custom deliverables created specifically for your project (websites, workflows, automation builds) are transferred to you. You own the end product.

Our tools & methods: Any proprietary systems, templates, frameworks, or methodologies we use to build your deliverables remain the intellectual property of Apex Ascent. Transferring ownership of deliverables does not transfer ownership of the underlying tools or methods used to create them.

Portfolio rights: We reserve the right to reference your business as a client and display completed work in our portfolio unless you request otherwise in writing.

Cancelling a retainer: Either party may cancel an ongoing retainer with 30 days written notice. You will continue to have access to retainer services through the end of the current paid billing period.

Cancelling a project mid-build: If you choose to cancel a project after work has begun, you are responsible for payment for all work completed up to the date of cancellation. The deposit is non-refundable.

Termination by Apex Ascent: We reserve the right to terminate any engagement immediately if:

• Payment is more than 30 days past due
• You engage in abusive, harassing, or threatening behavior toward our team
• You request work that violates applicable laws or our policies

In the event of termination by us without cause, we will refund any prepaid fees for services not yet rendered.

To the maximum extent permitted by law, Apex Ascent shall not be liable for any indirect, incidental, special, consequential, or punitive damages — including but not limited to lost revenue, lost profits, or business interruption — arising from your use of our services, even if we have been advised of the possibility of such damages.

Our total liability to you for any claim arising out of or relating to these Terms or our services shall not exceed the total amount you paid to us in the 90 days preceding the claim.

Both parties agree to keep confidential any proprietary, sensitive, or non-public information shared during the course of the engagement. This includes but is not limited to business strategies, client data, system configurations, and financial information.

This obligation of confidentiality survives the termination of any service agreement and remains in effect indefinitely, unless the information becomes publicly available through no fault of either party.

Many of our services are built on or integrated with third-party platforms including GoHighLevel, Google, Stripe, and others. We are not responsible for:

• Outages, changes, or discontinuation of third-party platforms
• Price changes imposed by third-party platform providers
• Data loss caused by third-party platform failures
• Policy changes by third-party platforms that affect functionality of built systems

You are responsible for maintaining your own accounts and subscriptions with any third-party platforms required for your services.

These Terms are governed by the laws of the United States and the state in which Apex Ascent operates. Any disputes arising from these Terms or our services will first be addressed through good-faith negotiation between the parties.

If a dispute cannot be resolved informally within 30 days, it shall be submitted to binding arbitration under the rules of the American Arbitration Association. Arbitration will be conducted in English and the decision of the arbitrator shall be final and binding.

You agree to resolve disputes individually and waive any right to participate in a class action lawsuit or class-wide arbitration.

We may update these Terms from time to time. When we do, we will update the "Last Updated" date at the top of this page. For active clients, we will provide at least 14 days notice of any material changes via email before they take effect. Continued use of our services after changes are in effect constitutes acceptance of the updated Terms.

If you have any questions about these Terms, please contact us before engaging our services: